Complementing the brilliant display is Direct Full Array backlighting, which enhances contrast by precisely controlling individual lighting zones. This results in deeper blacks and more radiant whites, adding depth and realism to every scene. Whether you're enjoying a darkened drama or a high-action sports broadcast, the Q7F ensures consistently clear and striking visuals.
The NQ4 AI Gen2 Processor intelligently upscales content to near-4K resolution, sharpening lower-quality video and enhancing texture, detail, and clarity. It also works in concert with Vision AI, a dynamic technology that adjusts picture and sound settings based on both the type of content and the surrounding ambient light. The result is a perfectly optimised viewing experience that requires no manual adjustments.
Audio is immersive and responsive thanks to Dolby Atmos and Object Tracking Sound. These technologies work together to create a 3D sound environment where audio follows the action on screen, drawing you deeper into the moment. This is particularly impactful for cinematic content and gaming, making every explosion, whisper, and soundtrack resonate with spatial realism.

Endless Free Content
Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Q4 AI Processor
This processor helps optimise your viewing and sound experience. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

100% Colour Volume with Quantum Dot
Samsung's Quantum Dot technology delivers our finest picture. With 100% colour volume, Quantum Dot takes light and turns it into breathtaking colours that stay true at almost any level of brightness.

Knox Security
Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.