![Samsung 98 Inch DU9000 Crystal UHD 4K Smart TV UA98DU9000WXXY [2024] hero image](/ak/d/2/a/c/d2ace043e9b6e22b9917b098ccc0bebab4a6649a_UN98DU9000FXZA_006_Front_Graphite_Black_Global_No.1_18_years-widget.png)
The inbuilt Hexa Chroma Drive Processor renders incoming images through six base colours instead of the standard three base colours. This results in access to more than a billion different colours and incredible colour depth and range.
State-of-the-art technology inside—simple, beautiful design outside. Panasonic’s Art and Interior design ethos means this TV was fashioned to be a simple, elegant centerpiece in your home. That same design simplicity is extended to the smart software running this UHD 4K TV which makes this TV fun and intuitive to use.
HCX2 Studio Colour
The HCX2 processor means you get richer colour rendering that’s uniquely programed by a Hollywood Colour expert. This inbuilt processor ensures the brightest scenes are correctly saturated and darker scenes have the correct gradients. Simply put, this is colour creation that is as close to the director’s vision as possible.
Multi HDR Support
Panasonic 4K TVs are designed to support multiple High Dynamic Range formats. From HDR10 - which is common on Netflix, Amazon video and Blu-ray content - to Hybrid Log Gamma HDR which is potentially the future of TV broadcasting. Simply put, you’ll have future ready HDR support.
Super Bright Panel
Designed with a new panel system that lets light through more easily and uses light more efficiently; this Panasonic UHD LED TV is designed to give excellent brightness without sacrificing the depth of darker colours and contrast.
Local Dimming
Clever panel design works alongside the colour and image rendering software in this TV to selectively control how bright sections of the screen should be. This TV locally dims the screen in regions, showing darker scenes while maintaining the brightness in brighter sections. This ultimately give you greater image contrast which is closer to how your eye perceives light.