Established in 2006, Hisense Australia Pty Ltd is an Australian-based subsidiary of Hisense Company Ltd. headquartered in Qingdao, China. It has since grown into one of Australia’s leading Consumer Electronics and Home Appliance brands, producing the high quality and affordable TV products we see today.

Hisense TVs vs Other Brands

Ultra Wide Colour Gamut

Colours on a Hisense ULED TV are richer, bolder, and more lifelike. Greens look greener, reds pop more, and everything feels more vivid – just like you’d see in real life.

Local Dimming

This clever tech controls which parts of the screen get brighter or darker at any given time. The result? Deep blacks, bright whites, and a much better sense of contrast – especially noticeable when you’re watching dark, moody scenes or high-action blockbusters.

4K Resolution

As you’d expect from a modern smart TV, most Hisense ULED models come with crisp Ultra HD (4K) resolution. That means sharper images, finer details, and a clearer picture overall – ideal for both streaming and gaming.

Smooth Motion Rate

Ever watched sport or an action movie and felt like the picture gets a bit jittery? Hisense ULED TVs work hard behind the scenes with features like backlight scanning to keep motion smooth and natural – no more blurry fast-moving scenes.

But wait – there's more. If you're after even better brightness and contrast, Hisense has also introduced ULED Mini-LED Pro technology on some of their higher-end models. This setup uses thousands of tiny LED lights behind the screen, offering even finer control over light and dark areas. You’ll notice deeper blacks and punchier brightness – perfect if you want that more premium cinema-like experience at home. If you're interested in reading more about Mini LED TVs, we've got a great deep dive into if you Should get a Mini LED TV.

How does ULED compare to OLED?

OLED TVs create their deep blacks by turning off individual pixels entirely, while ULED (with its local dimming and backlight tech) takes a different approach. OLED TVs may still have a slight leg up when it comes to contrast and watching darker scenes but ULED TVs combine all the features that you’re looking for—from slick real-life smooth video to vivid colours and more to transform your viewing experience from just watching, to experiencing.

While both have their strengths, Hisense ULED TVs tend to come in at a more affordable price point without sacrificing too much in terms of picture quality – making them a smart choice for many Aussie homes.

Smarter Living with ConnectLife

Another great feature that makes Hisense a great choice—Hisense's latest TV range are also designed to help you take control of other parts of your home, thanks to something called ConnectLife.

ConnectLife is Hisense’s smart home app, and it’s now built right into their latest TVs. It basically turns your TV into a remote control for your home. If you’ve got other ConnectLife-compatible appliances—like a Hisense fridge, washing machine, dishwasher, or air con—you can manage them all from your TV screen, or straight from your phone using the free ConnectLife app (available on iOS and Android).

You can do things like:

• Check if the laundry’s finished

• Turn your air con on or off

• Keep an eye on your fridge’s energy usage

• Get alerts or reminders from your appliances while you're watching TV

It’s all designed to make life easier, and save you time running back and forth around the house.

Hisense is also working on making its TVs play even nicer with other smart home brands by supporting Matter—a new universal smart home standard. That means in the future, connecting your TV to more devices (even from other brands) should be a lot simpler.

And if you love watching cooking shows, keep an eye out for a fun new feature called ProChef@Home. It’s still in the works, but the idea is that you’ll be able to save recipes straight from your TV and have them sync with your connected kitchen appliances—like your oven or fridge. They should be called Sci-Fi-sense.